Bencium / Product Design / User Experience / User Interface
Product Design / User Experience / User Interface
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HSBC Global Offers

UX/UI Design Lead in one of the first global cross functional agile teams at HSBC. Designing multiple native mobile and web apps, including a responsive loyalty programme webapp for 52 million customers.

HSBC Global Offers Web App

HSBC Global Offers Web App

I was responsible for leading user interviews, customer research, creating prototypes and design guideline compliant, pixel perfect screens for production. Constantly iterating the loyalty programme website based on business and user research data particularly focusing on customer requests from mainland China, Hong Kong and Singapore. Working in the highest quality possible despite complex security and technology restrictions.