Design by Artificial Intelligence
My main research area has two parts:
1 > finding ways to automate design processes in order to enable unlimited possibilities for exploration. Designer becomes curator.
2 > Based on previously collected data, user experience is tailored to the individual user with the help of AI
Using AI driven parametric and algorithmic design tools, we can personalise interfaces and brands up to the smallest details. We can consider time of the day, age, emotional state and a lots of other data about the user.
It's a design revolution which significance compares to the invention of the Gutenberg press.
Innovation Lab – Lloyds Bank / 11 July 2017
UX Crunch London – Banking and UX: a Design Revolution / 23 May 2017 @ The Trampery
AI is capable of designing a real car based on the data being collected during test drives. The method is so powerful, that two AI engineers/designers potentially can start a car company in a garage. The software and the manufacturing tools are already available on the market to make it real.
We arrived at an age after millions of years where we designers are not ‘controlling’ every micro element of a physical product or every pixel of a screen. Our role is changing, we became curators.
If an AI system (for example Autodesk) can design physical products already, why not use it in User Experience Design? AI is not scary. In a small handful of years, software without AI will be unthinkable.
You can start exploring right now, see Salesforce's Einstein or IBM's Watson platform.
The computer should pre-populate content, the boring and tedious stuff should be pre-filled. Remember the old unix rule:
“Never ask the user for any information that you can autodetect, copy, or deduce.” – Eric Raymond
Delivering the best experience for each individual:
• we can display the User Interface in different styles for different age groups
• we can use a simplified version of the user journey if it's 2am in the morning...
• after detecting the mood of the customer, we can alter the the form to be filled out, we can offer different products – the possibilities are unlimited
AI is mainly for predicting the future behaviour based on what we learnt about our customers in the past: we can precisely predict when our customers will apply for a mortgage or start looking for another job. Goal here is to influence decisions.
Emotionally aware products: we can push user centric design even further by considering a user’s state of mind and well-being (talk to them differently, display products in another way, etc.)
Further advantage of emotion detection: tackling emotional issues and frustration/loosing interest
Tools for detecting emotions: facial expression APIs via camera, analysing typing speed, words used and spelling errors, detecting pulse, analysing gyroscope data (movements, shaking),
Existing systems, like Google Assistant's voice can be personalised and can express emotion. Customers should be able select the most suitable personality when using our products: colour palette, the way it displays messages, the language it uses and so on. They become the best workmate. There are firms already started designing the emotional part of robotic systems that enables better interactions.
With all of these methods above we can deliver a human-like experience > users are more likely to forgive humans than machines