Bencium / Product Design & User Experience Consultant
Bespoke & Different.


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Posts in business
UX/UI Design Dinner @ Balderton Capital

Balderton Capital is one of the largest venture funds in Europe, run by entrepreneurs with a track record of helping build some of Europe’s most successful software companies. It was so great to be there!

business, designBence Csernak
Availo launched its beta app to 150 top designers and clients in London

It is amazing to be the part of this! Availo Ambassador meeting few days ago at Google Campus. Availo is changing the way freelancers work. It gets top freelancers the best jobs at startups, studios and agencies, all within a single app.

Availo Ambassadors:  Anne Frankenstein, Tim Easley®, George Barker-Wyatt, Radim Malinic, Craig Jackson, Bence Csernak

Availo Ambassadors: Anne Frankenstein, Tim Easley®, George Barker-Wyatt, Radim Malinic, Craig Jackson, Bence Csernak

Thanks, Rob Bye for the photo! Thanks, Nick Wood for the pizza! We missed you Nick Clement!

Simple Action Day

Simple Action day, London, 13 April 2016

"The Department for Business, Innovation & Skills has published a call for evidence about how T&Cs can be made more accessible for consumers. You can find it here:

Thanks to all those who came to the Simple Action day on 13 April in London. We came up with some interesting responses to the consultation from the Department of Business, Innovation and Skills (BIS). They are looking for ways to make Terms and Conditions (T&Cs) more accessible.

We felt that rather than dive into recommending specific solutions such as ‘put key facts in bold’ (one of those in the consultation document), it’s better to encourage better design processes and realistic performance standards.

You can download our draft report from here."

by Rob Waller –



The world’s shortest article about presentation slide design

Despite it was almost a decade ago when Garr Reynolds published the excellent “Presentation Zen: Simple Ideas on Presentation Design and Delivery” I still see loads of badly designed presentations. They fail to deliver the brilliant ideas their authors want to communicate.

If you only kept two simple things in mind, you already achieved your goal: the audience pays attention and understands your idea.

  1. one thought/sentence per slide — no endless bullet point list
  2. search a relevant image (with large sky or empty space to write on) to be used as a full screen background. There are many excellent license free image sources.

Thanks for reading and sharing.

No more boring brand guidelines!

No more bugging the agency /design studio / design department or chasing freelancers for smaller design jobs.

I am really excited as being able to test Canva for Work. It is an application running in your browser and will definitely shorten lots of people's daily tasks. You know the struggle to make consistent, "on-brand" graphics, including slideshows, invitations, handouts, posters, infographics, social media backgrounds / posts / covers, cards, collages, blog graphics...

As one of the early testers I tried Canva for Work today and was amazed how easy to use! 

As a designer I will be able to make templates for my clients based on the branding created previously. Independent from organisation size, you will able to communicate beautifully with this simple web app.

Consistent branding and corporate identity without the hassle. So, if you need a brand from scratch or just a brand refresh I am happy to feed all the newly created assets into your Canva for Work account.

Canva did tons of research to find out what people wanted most and this is what people said:

The three most common challenges (by far) were:
• Not being able to resize a design for different social media platforms.
• Not being able to create themed, or branded, multi page layouts to share with your team.
• Being expected to create beautiful designs on a limited budget.


The New Global Role of Design
The Future of Payments at Barclays Accelerator


1000s of lessons learned when I took an important step and accepted a job offer at Lombard Risk. Yes, this is a so called “client side” role, but it is much more than that. I have always spent my work and free time among designers since my teen ages. I subscribed to several design magazines, purchased design books and read thousands on and offline pages about design by designers for designers.

I am now spending my time mostly among non-designers and watching daily the effectiveness of design live. Selling my ideas to the team is invaluable to progress as a designer. Being in this role helps me to make my performance better, to broaden my views and to get to know what kind of design strategy helps businesses. It is great to talk with people who run companies, witness how employees at every level make large global organisations operate and shine. It is an exciting feeling to hear which challenges they face. To learn what is their individual attitude towards design. How it effects their products and services. Seeing design making their creations better and how it makes companies and profit grow is an amazing feeling.

When talking with people at meetups, networking events and new business meetings — start-up founders are always enthusiastic about design. They exactly know its importance and know design’s role in the future of their business.

There is a new publication by the Design Business Association you can download here: — click Sign Up and choose PDF

I believe working with designers can be simple and painless — you just have to find the right individuals or agencies. It is a great era to live in and exciting to witness the changes in the design industry!


John Maeda: Why great design is now essential for successful startups
start with design

"Design has become a game changer in Silicon Valley. Last year, John Maeda  joined KPCBas the firm’s first Design Partner, joining from his role as the President of the Rhode Island School of Design. Now, in his inaugural #DesignInTech Report, Maeda highlights the rising importance of design in the entrepreneurial ecosystem."

via @designcouncil

UI Designer, UX Designer...
Fine tuning an icon design simultaneously on-screen and on-device

Fine tuning an icon design simultaneously on-screen and on-device

You might ask what do all these titles exactly mean? What can you achieve with your product or service if you hire a UX or UI designer? Do you need both? Or just one of them? Is it done by the same people? Answers in this must read article by Min Ming Lo:

The world as you once knew it, has ceased to exist.

Wolff Olins CEO Ije Nwokorie gave the Presidents Jury address at Dubai Lynx:

"The world as you once knew it, has ceased to exist.

From industry to industry, market to market, nation to nation, the old ways of doing things are not only out-of-date but increasingly only relevant for the few. At a time when the many have all the access and power and information they need to make things happen for themselves."