An example for a logo refresh
The Taste Hungary logo is a good example how to retain the recognised characteristics, keep the personality, the look and feel of a dated, poorly designed logo. When I started the design process it was also quite important to create a scalable shape due to the social media requirements. The new logo is legible even in small icon size.
Taste Hungary is run by very friendly and professional people organising wine and food tours in Hungary – I can only recommend them.