Do You have a Strong Logo or a Weak One?
Take the 7-step Paul Rand logo test:
- Is it distinctive?
- Is it visible?
- Is it adaptable?
- Is it memorable?
- Is it universal?
- Is it timeless?
- Then, when you have said “yes” to everything above, ask this final question: is it simple?
For each step except for the last one, rate on a scale from 1 to 10. For the last step of simplicity, rate on a scale from 1 to 15. This mathematically gives weight to what is most important in a logo. A score of 75 is perfect, and anything below a 60 is discardable.
Read more about Paul Rand by Dave Schools @DaveSchools in this article. Thanks!