The New Global Role of Design
1000s of lessons learned when I took an important step and accepted a job offer at Lombard Risk. Yes, this is a so called “client side” role, but it is much more than that. I have always spent my work and free time among designers since my teen ages. I subscribed to several design magazines, purchased design books and read thousands on and offline pages about design by designers for designers.
I am now spending my time mostly among non-designers and watching daily the effectiveness of design live. Selling my ideas to the team is invaluable to progress as a designer. Being in this role helps me to make my performance better, to broaden my views and to get to know what kind of design strategy helps businesses. It is great to talk with people who run companies, witness how employees at every level make large global organisations operate and shine. It is an exciting feeling to hear which challenges they face. To learn what is their individual attitude towards design. How it effects their products and services. Seeing design making their creations better and how it makes companies and profit grow is an amazing feeling.
When talking with people at meetups, networking events and new business meetings — start-up founders are always enthusiastic about design. They exactly know its importance and know design’s role in the future of their business.
There is a new publication by the Design Business Association you can download here: www.designinbusiness.com — click Sign Up and choose PDF
I believe working with designers can be simple and painless — you just have to find the right individuals or agencies. It is a great era to live in and exciting to witness the changes in the design industry!