Bencium / Product Design & User Experience Consultant
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So many lives

iPhone > Settings > General > Screen Time — a quite useful function in iOS. With a simple numeric code I can set a limit on app usage, purchases and other functions. I was not happy, but forced to start using it on my teenage son’s iPhone. It just makes our life much easier, less discussion and quarrel.

This function made me realised how many lives could have been saved if cars had a similar function. Imagine your 17-year old speeding with friends Saturday night. You could set a limit on speed using the app provided by the car’s manufacturer. Or set geographical locations where she or he is allowed to drive. You could block for example highways or selected neighbourhoods. So many use cases are coming to my mind.

Bence CsernakComment
The Hyperloop Opportunity

Sometimes I quickly note down ideas, potential solutions to problems I think about frequently.

This one is about the challenges living in rural areas, far away from big industrial/business hubs. The distance and the lack of job opportunities could make enormous tensions inside a nation — I was able to experience this in several countries I lived in the last 20 years. Politicians take advantage of the situation in order to get votes and divide nations and countries.

A possible solution would be Elon Musk’s Hyperloop: people from remote areas could commute into the hub cities, getting higher salaries and much rewarding jobs. Employers could select from a much wider variety of workforce. Property prices would go down in the affected towns and cities by this brilliant transportation method. So everybody on both sides would benefit from the impact caused by the shortened and superfast travel. Even the usual property price bubble could be stopped. Commuting only 10 minutes instead of 2–3 hours would increase the quality of life of millions of individuals enourmosly.

As cheap airlines changed the global tourism and the European job market more than a decade ago, Hyperloop could stop gentrification of cities and the South/North or West/East divide of many nations.

Bence CsernakComment
Designers Movie Nights: Upcoming Talk

I am thrilled to get invited to talk at the Designers Movie Nights – founded by Viktor Suszter.

We are experiencing a huge environmental, social and economic change.
The aim of the event is to engage with contemporary design-related questions for both design professionals and the wider society.

Every month, one invited presenter will introduce a favourite, design-related movie in a short, 30-minute talk.

20 January 2020, Budapest

Tickets and Venue

Bence CsernakComment
Dinner & Seminar: The Role of Design in a New Digital Era

I had the fortune of being invited to the seminar and dinner at Daiwa Anglo-Japanese Foundation

Fascinating talk by the wonderful speakers Kinya Tagawa https://www.takram.com/ Bo Linnemann of Kontrapunkt https://www.kontrapunkt.com/ and Deyan Sudjic from https://designmuseum.org/


Kinya Tagawa is an award-winning design engineer and an Honorary Fellow of the Royal College of Art
Bo Linnemann is co-founder and Executive Design Director of the Danish design company Kontrapunkt
Deyan Sudjic (Chair) is Director of the Design Museum in London


Bence Csernak
Social Media is an Illusion

I’ve been telling to family and friends since Facebook launched – by posting to your social media channel you are just creating free content to sell ads. Making billionaires even richer. You don’t get new business or fame, it’s an illusion, it is a hoax. Get a decent website or blog, it’s a bit more work but at least you are in control and you’ll see who visits your content, what’s the most popular and so many other things you can learn about yourself, your business. There’s no algorithm – clients and audience will find you! I can recommend easy to use site builders if you ask me and get online soon.

https://lectureinprogress.com/journal/handsome-frank-instagram

I am in the process to make my business completely social media free.

Illustration: a screenshot of a typical “json” file you’d receive after requesting the data a company holds about you. Not many of us really understand these geeky code…

Bence CsernakComment
How Artificial Intelligence is already helping to improve User Experience

TensorFlow (developed by Google) is used by AirBnB to categorise and rank around 5 billion images. This number is so huge that it would took months and months to process. The most interesting part of the video is at 1:50 where you can hear and see how AI can help designers and developers to process this enormous quantity of data. For both AirBnB hosts and guests (and of course for AirBnB itself) the main goal is to see an image gallery with the most appealing living room images first in the image gallery.

If you think about it, AirBnB sales depending on nicely shot images, it’s a kind of a photographer’s portfolio.

Machine learning is helping to solve challenging, real-world problems around the world. See how Airbnb (www.airbnb.com) is using machine learning powered by TensorFlow to help categorize millions of listing photos in order to improve the guest experience, while also driving business impact. Subscribe TensorFlow → https://bit.ly/TensorFlow1 #TFDevSummit #PoweredByTF
Bence CsernakComment
Looking back to 1994

Back in the days, the FontShop Vienna branch was the closest physical shop accessible within a few hours’ drive from Budapest. That shop was the only option for me to purchase contemporary font files.

Accidentally found the above business card in an old cardboard box and wondered how unchanged the basic characteristic of brand design remained in the last almost 30 years. If you compared it with websites, software and mobile interfaces, the amount of change is shocking.

Bence CsernakComment
How the popularity of design education is changing

I like to keep an eye on my favourite design universities partly because I like teaching and it is quite fulfilling to spread one’s knowledge and mentor future generations. An interesting trend can be noticed if you made a search on Central Saint Martins via Google Trends: the global interest towards design education has been massively decreased in the last 14 years.

Bence CsernakComment
UI and UX

I still don’t believe in split UI and UX roles. The two disciplines are related very closely, they are in a continuous relationship, cannot exist without each other. There is no UX without visual design.

I am a hybrid.

Bence CsernakComment