Bencium / Product Design / User Experience / User Interface
Product Design / User Experience / User Interface


More recommended links and thoughts at

When it Goes Offline

Test your mobile app or website in areas where there is no signal or wifi (for example on the London Underground, where there is no wifi between stations). Professional UX should tackle situations when you go offline, the app should cache the data. You must be able to continue where you left off without data loss.

Bence Csernak
“There’s no bullshit like design bullshit”

“Every single day, designers across the UK do exciting and thought-provoking work, but jargon and bullshit are getting in the way of people recognizing its massive contribution to business and society.”

Greedy agency owners and bland corporate marketing people played a huge role in devaluation of design. Very important thoughts by John Spencer, the whole article should be printed and hanged on agency walls everywhere globally:

Bence Csernak
The best interface is no interface

“A few companies, including Google, have built smartphone apps that allow customers to pay merchants using NFC. Here’s the flow:

  1. A shopper enters a store.

  2. Orders a sandwich.

  3. Takes his smartphone out of his pocket.

  4. Turns his phone on.

  5. Slides to unlock.

  6. Enters his passcode into the phone.

  7. Swipes through a sea of icons, trying to find the Google Wallet app.

  8. Taps the desired app icon.

  9. Waits for the app to load.

  10. Looks at the app, and tries figure out (or remember) how it works.

  11. Makes a best guess about which menu item to hit to to reveal his credit cards linked to Google Wallet. In this case, “payment types.”

  12. Swipes to find the credit card his would like to use.

  13. Taps that desired credit card.

  14. Finds the NFC receiver near the cash register.

  15. Taps his smartphone to the NFC receiver to pay.

  16. Sits down and eats his sandwich.

If we eliminate the UI, we’re again left with only three, natural steps:

  1. A shopper enters a store.

  2. Orders a sandwich.

  3. Sits down and eats his sandwich.”


Bence Csernak
Private Health Insurance Tech Gap

Somebody build a decent app and design a service for the UK private health insurance sector. Getting a simple ultrasound scan is an utter pain – endless appointments, paperwork, links to third party providers and phone calls, slow and dated web & mobile apps.

Bence Csernak
Fancy a try?

Turn off the entire location services on your phone’s settings and all the apps suddenly start screaming, threatening and begging you to turn it back. Loads of red icons, disruptive popups and error messages.

Bence Csernak