Bencium / Product Design & User Experience Consultant
Bespoke & Different.


More recommended links and thoughts at

AI-Driven UX

AI-driven UX is becoming a pervasive human and business capability. Learning how to craft experiences that solve tough human problems will increasingly rely on intelligent modeling to drive those processes.

Year after after, people are expecting more augmentation and automation from their digital experiences. With our attention spans maxed out, we are relying on delightful, simple digital experiences that do the hard work for us and help us make the best decisions. As such, the emerging responsibility of a UX designer is to leverage data science tech to craft the next generation of delightful human experiences.


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4 ways to use machine learning to improve customer experience

AI can help improve the creative UX side before a project even gets to developers. Generative design has been used in the architecture and mechanical design fields for years. The basic idea is to use a program that generates a design template in response to constraints such as size, mechanical properties or estimated costs. Similar techniques are now applied to create basic mockups, logos and wireframes that go into a website.


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How Artificial Intelligence Impacts Designing Products

“Since humans invented computers, they had to communicate with them in a way that was understandable to machines, as the machines struggled (and still struggle) to understand our natural way of communication. The progress in machine learning and artificial intelligence makes it possible to do it the other way around -- machines are getting better at "understanding" humans; not only their speech, but also their gestures, mimics and biology”

One factor in defining how much we enjoy an interaction is empathy: when our counterpart recognizes when we are frustrated, slows down when we’re confused, speeds up when we’re impatient, etc. For a more humane experience empathy is necessary, and that’s something machines are not good at yet. That’s why interaction with software, even an intelligent one, is still pretty unsatisfying (unlike in the movie "Her"). To even approach human capability, intelligent assistants must recognize and adapt to the user’s state, whether that involves awareness, emotion, or comprehension.”


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A.I. Opportunities for Conversational UX Experts

“Even when they live on the best of infrastructures, data and A.I. capabilities do little good if employees and customers can’t take advantage of them. That’s why more solutions providers are producing technologies to make complex information and sophisticated computing capabilities more accessible.

Customers want “conversational UX experts who understand their business and can ‘conversationalize’ the interactions users have with services and products the customer creates for their [own] users.”


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This app knows how you feel — from the look on your face

The app mentioned in the above TED talk by Rana @kaliouby made me think.

It does not matter whether you are running an e-commerce website, have an app or posting to your blog.

Imagine if you were able determine the current mood of your audience: a relaxed and happy user is more open to additional content and – for example – you can show more product suggestions. Whereas a tired and frustrated visitor would get only a simplified version of the same page. All content and app screens could be tailored to the current emotional state of the user. Personalisation at its best! We could cheer users up with images or copy. Possibilities are endless (the device’s camera must be switched on though).

What if the camera is not available or the user has not granted access? I can think about additional ways to measure emotion and mood: the speed of typing, spelling errors, movement of the phone, sound level and so on.

Update: the emotion sensor does exist:

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So many lives

iPhone > Settings > General > Screen Time — a quite useful function in iOS. With a simple numeric code I can set a limit on app usage, purchases and other functions. As no other tool left for me as a parent, I started using it on my teenage children iPhones. It just makes our life much easier, less negotiations, banter, begging and quarrel.

ScreenTime made me realise how many lives could have been saved if cars had a similar function. Imagine your 17-year old speeding with friends Saturday night. You could set a limit on speed using the app provided by the car’s manufacturer. Or set geographical locations where she or he is allowed to drive. You could block for example highways or selected neighbourhoods. So many use cases are coming to my mind.

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The Hyperloop Opportunity

Sometimes I quickly note down ideas, potential solutions to problems I think about frequently.

This one is about the challenges living in rural areas, far away from big industrial/business hubs. The distance and the lack of job opportunities could make enormous tensions inside a nation — I was able to experience this in several countries I lived in the last 20 years. Politicians take advantage of the situation in order to get votes and divide nations and countries.

A possible solution would be Elon Musk’s Hyperloop: people from remote areas could commute into the hub cities, getting higher salaries and much rewarding jobs. Employers could select from a much wider variety of workforce. Property prices would go down in the affected towns and cities by this brilliant transportation method. So everybody on both sides would benefit from the impact caused by the shortened and superfast travel. Even the usual property price bubble could be stopped. Commuting only 10 minutes instead of 2–3 hours would increase the quality of life of millions of individuals enourmosly.

As cheap airlines changed the global tourism and the European job market more than a decade ago, Hyperloop could stop gentrification of cities and the South/North or West/East divide of many nations.

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Designers Movie Nights: Upcoming Talk

I am thrilled to get invited to talk at the Designers Movie Nights – founded by Viktor Suszter.

We are experiencing a huge environmental, social and economic change.
The aim of the event is to engage with contemporary design-related questions for both design professionals and the wider society.

Every month, one invited presenter will introduce a favourite, design-related movie in a short, 30-minute talk.

20 January 2020, Budapest

Tickets and Venue

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Dinner & Seminar: The Role of Design in a New Digital Era

I had the fortune of being invited to the seminar and dinner at Daiwa Anglo-Japanese Foundation

Fascinating talk by the wonderful speakers Kinya Tagawa Bo Linnemann of Kontrapunkt and Deyan Sudjic from

Kinya Tagawa is an award-winning design engineer and an Honorary Fellow of the Royal College of Art
Bo Linnemann is co-founder and Executive Design Director of the Danish design company Kontrapunkt
Deyan Sudjic (Chair) is Director of the Design Museum in London

Bence Csernak
Social Media is an Illusion

I’ve been telling to family and friends since Facebook launched – by posting to your social media channel you are just creating free content to sell ads. Making billionaires even richer. You don’t get new business or fame, it’s an illusion, it is a hoax. Get a decent website or blog, it’s a bit more work but at least you are in control and you’ll see who visits your content, what’s the most popular and so many other things you can learn about yourself, your business. There’s no algorithm – clients and audience will find you! I can recommend easy to use site builders if you ask me and get online soon.

I am in the process to make my business completely social media free.

Update: just found a related podcast made by Tropical MBA: Quitting Social Media – Cal Newport
It’s so good I would make it part of the curriculum at Secondary Schools and High Schools globally.

Illustration: a screenshot of a typical “json” file you’d receive after requesting the data a company holds about you. Not many of us really understand these geeky code…

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How Artificial Intelligence is already helping to improve User Experience

TensorFlow (developed by Google) is used by AirBnB to categorise and rank around 5 billion images. This number is so huge that it would took months and months to process. The most interesting part of the video is at 1:50 where you can hear and see how AI can help designers and developers to process this enormous quantity of data. For both AirBnB hosts and guests (and of course for AirBnB itself) the main goal is to see an image gallery with the most appealing living room images first in the image gallery.

If you think about it, AirBnB sales depending on nicely shot images, it’s a kind of a photographer’s portfolio.

Machine learning is helping to solve challenging, real-world problems around the world. See how Airbnb ( is using machine learning powered by TensorFlow to help categorize millions of listing photos in order to improve the guest experience, while also driving business impact. Subscribe TensorFlow → #TFDevSummit #PoweredByTF
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Looking back to 1994

Back in the days, the FontShop Vienna branch was the closest physical shop accessible within a few hours’ drive from Budapest. That shop was the only option for me to purchase contemporary font files.

Accidentally found the above business card in an old cardboard box and wondered how unchanged the basic characteristic of brand design remained in the last almost 30 years. If you compared it with websites, software and mobile interfaces, the amount of change is shocking.

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How the popularity of design education is changing

I like to keep an eye on my favourite design universities partly because I like teaching and it is quite fulfilling to spread one’s knowledge and mentor future generations. An interesting trend can be noticed if you made a search on Central Saint Martins via Google Trends: the global interest towards design education has been massively decreased in the last 14 years.

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