Bencium / Product Design & User Experience Consultant
Product Design & User Experience Consultant
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More recommended links and thoughts at https://twitter.com/bencium

How Artificial Intelligence is already helping to improve User Experience

TensorFlow (developed by Google) is used by AirBnB to categorise and rank around 5 billion images. This number is so huge that it would took months and months to process. The most interesting part of the video is at 1:50 where you can hear and see how AI can help designers and developers to process this enormous quantity of data. For both AirBnB hosts and guests (and of course for AirBnB itself) the main goal is to see an image gallery with the most appealing living room images first in the image gallery.

If you think about it, AirBnB sales depending on nicely shot images, it’s a kind of a photographer’s portfolio.

Machine learning is helping to solve challenging, real-world problems around the world. See how Airbnb (www.airbnb.com) is using machine learning powered by TensorFlow to help categorize millions of listing photos in order to improve the guest experience, while also driving business impact. Subscribe TensorFlow → https://bit.ly/TensorFlow1 #TFDevSummit #PoweredByTF
Bence Csernak
Looking back to 1994

The FontShop Vienna branch was the nearest physical shop around Budapest where I could buy the latest typeface as a student back in the days.

Accidentally found the above business card in a moving box and wondered how unchanged the basic characteristic of brand design remained in the last almost 30 years. If you compared it with websites, software and mobile interfaces, the amount of change is shocking.

Bence Csernak
How the popularity of design education is changing

I like to keep an eye on my favourite design universities partly because I like teaching and it is quite fulfilling to spread one’s knowledge and mentor future generations. An interesting trend can be noticed if you made a search on Central Saint Martins via Google Trends: the global interest towards design education has been massively decreased in the last 14 years.

Bence Csernak
UI and UX

I still don’t believe in split UI and UX roles. The two disciplines are related very closely, they are in a continuous relationship, cannot exist without each other. There is no UX without visual design.

I am a hybrid.

Bence Csernak
When it Goes Offline
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Test your mobile app or website in areas where there is no signal or wifi (for example on the London Underground, where there is no wifi between stations). Professional UX should tackle situations when you go offline, the app should cache the data. You must be able to continue where you left off without data loss.

Bence Csernak
“There’s no bullshit like design bullshit”

“Every single day, designers across the UK do exciting and thought-provoking work, but jargon and bullshit are getting in the way of people recognizing its massive contribution to business and society.”

Greedy agency owners and bland corporate marketing people played a huge role in devaluation of design. Very important thoughts by John Spencer, the whole article should be printed and hanged on agency walls everywhere globally: https://www.designweek.co.uk/issues/10-16-september-2018/john-spencer-theres-no-bullshit-like-design-bullshit/

Bence Csernak
The best interface is no interface

“A few companies, including Google, have built smartphone apps that allow customers to pay merchants using NFC. Here’s the flow:

  1. A shopper enters a store.

  2. Orders a sandwich.

  3. Takes his smartphone out of his pocket.

  4. Turns his phone on.

  5. Slides to unlock.

  6. Enters his passcode into the phone.

  7. Swipes through a sea of icons, trying to find the Google Wallet app.

  8. Taps the desired app icon.

  9. Waits for the app to load.

  10. Looks at the app, and tries figure out (or remember) how it works.

  11. Makes a best guess about which menu item to hit to to reveal his credit cards linked to Google Wallet. In this case, “payment types.”

  12. Swipes to find the credit card his would like to use.

  13. Taps that desired credit card.

  14. Finds the NFC receiver near the cash register.

  15. Taps his smartphone to the NFC receiver to pay.

  16. Sits down and eats his sandwich.



If we eliminate the UI, we’re again left with only three, natural steps:

  1. A shopper enters a store.

  2. Orders a sandwich.

  3. Sits down and eats his sandwich.”

    SOURCE: https://www.cooper.com/journal/2012/08/the-best-interface-is-no-interface

Bence Csernak
Private Health Insurance Tech Gap

Somebody build a decent app and design a service for the UK private health insurance sector. Getting a simple ultrasound scan is an utter pain – endless appointments, paperwork, links to third party providers and phone calls, slow and dated web & mobile apps.

Bence Csernak
Fancy a try?

Turn off the entire location services on your phone’s settings and all the apps suddenly start screaming, threatening and begging you to turn it back. Loads of red icons, disruptive popups and error messages.

Bence Csernak