IndexInvestor Branding, Zürich
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IndexInvestor is the first Swiss company to provide index based passive Asset Management only. Its founder approached Bencium to develop the brand identity. I spent a whole sunny October day with Mr Ochsner – the CFO and founder of IndexInvestor. In order to better understand his target group we visited many different Zurich locations, restaurants and the financial quarter. We are having a café at Park Hyatt Zurich – with an almost finished brand strategy!
We even visited the 700-year old lime tree in Linn near Zurich. The tree gave the final inspiration for the logo and served as a key visual in the complete online communication programme.
The founder next to the tree.
business cards
WEB USER INTERFACE DESIGN
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