IndexInvestor Branding, Zürich
IndexInvestor is the first Swiss company to provide index based passive Asset Management only. Its founder approached Bencium to develop the brand identity.
I spent a whole sunny October day with Mr Ochsner – the CFO and founder of IndexInvestor. In order to better understand his target group we visited many different Zurich locations, restaurants and the financial quarter.
We are having a café at Park Hyatt Zurich – with an almost finished brand strategy!
We even visited the 700-year old lime tree in Linn near Zurich. The tree gave the final inspiration for the logo and served as a key visual in the complete online communication programme.
The founder next to the tree.
WEB USER INTERFACE DESIGN